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3 Exterior Mistakes That Can Cause You To Lose Customers

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Customers look at everything. They don't just look at the products and services you offer, but also the way your business looks. This is especially the case when it comes to the exterior. Make sure the outside of your business is attracting customers and not sending them away.  

Pot Holes and Cracking

If your parking lot is full of potholes and cracks, it might be harder to attract new customers and keep the ones you have. A parking lot in this condition screams neglect. To customers unfamiliar with you, they may think your lack of concern for maintenance means you also have a lack of concern for quality and service.

Even for those customers who have experience with your brand, they may not be willing to risk coming into the lot for fear of damage to their vehicle. Always repair these types of issues as soon as possible and stay on top of maintenance to avoid them. A paving contractor can assist you with accomplishing this.

Bad Lighting

As a business owner, you owe your customers a good product and a sense of safety. If the outside areas of your business have poor lighting, you might be failing to provide them with the latter goal. Poor lighting is often an invitation to thieves to break into the cars in the lot, rob the customers and even break into your business.

Ensuring you have ample lighting can significantly reduce these risks and make your customers feel more at ease, and more comfortable frequenting your establishment. For the ideal design, you should have lighting fixtures installed all around the exterior to avoid any dark zones.

Poorly Maintained Landscaping

When it comes to landscaping, the installation is only the beginning. Some business owners forget this factor and think once they have the landscaping design, it will take care of itself. This is not the case. Whether you have shrubs, small trees or flowers installed, you will need to have them maintained.

Bushes that are overgrown, trees that are diseased and flower beds full of weeds are an eyesore that can send a message similar to a damaged parking lot – causing you to lose customers. Ensure you're committed to maintaining these areas and if you're not, hardscaping might be a better option as it requires less maintenance.

Make it a point to spend just as much time caring for the exterior of your business as you are the interior. The better the curb appeal, the more customers you can attract. For more information, contact companies like Virginia  Asphalt Services Inc.